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The Social Entrepreneurship (Voucher Included) includes: Nonprofit Manager
Entrepreneurship: Start-Up and Business Owner Management (Voucher Included)

Social Entrepreneurship (Voucher Included)

This comprehensive course will help you develop the skills needed to grow your start-up business and show you everything you need to know to transform good intentions into a professional plan of action as an entrepreneur. You will also prepare for the Entrepreneurship and Small Business (ESB) certification. 

Social-Entrepreneurship
$4,799.00 (USD)
List Price: $6,498.00
Save: $1,699.00 (26% off)

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Overview

Objective

Outline

Part 1: Nonprofit Manager

Lesson 1: The Nonprofit Sector

  • An Overview of the Nonprofit Sector
  • The Impact of Nonprofits on the Economy
  • Your Vision for a Better World

Lesson 2: Defining Your Mission/Imagining Your Vision

  • Your Mission
  • Your Mission Statement
  • Looking to the Future

Lesson 3: Governance and Leadership

  • The Roles and Responsibilities of a Nonprofit Board
  • Board Recruitment
  • Governance by Committee

Lesson 4: Volunteer Management

  • Developing a Volunteer Program
  • Recruitment and Training
  • The Legal Landscape
  • Managing Your Volunteers

Lesson 5: Nonprofit Finance

  • Financial Policies
  • Financial Statements
  • Budgets
  • The Nonprofit Tax Return (Form 990)

Lesson 6: Fund Development

  • Funds
  • Charitable Dollars
  • Fundraising
  • Creating a Successful Development Program
  • The Fundraising Plan

Lesson 7: Other Revenue Sources

  • Earned Income
  • Government Contracts and Grants
  • Corporate Partnerships

Lesson 8: Marketing and Communications

  • Getting Attention
  • Creating Your Marketing Plan
  • Public Relations and Crisis Communications

Lesson 9: Meeting Your Mission: Programs, Accountability, and Measurement

  • The Well-Developed Program
  • Mapping Activities and Strategies
  • Measuring Success

Lesson 10: Human Resources

  • Building Teams
  • Evaluating the Employees
  • The Legal Angle
  • Succession Planning

Lesson 11: Diversity Equity Inclusion

  • What Do We Mean by Diversity, Equity, and Inclusion?
  • Creating DEI at Your Organization
  • Fundraising and Communications in a DEI World

Lesson 12: Change is The Only Constant

  • Strategic Planning
  • Scenario Planning
  • Change Is Coming
  • Final Exam

Part 2: Entrepreneurship: Start-Up and Business Owner Management

Lesson 1: The Entrepreneur and the Idea

  • Entrepreneurial characteristics and mindset
  • Benefits, risks, opportunities, and drawbacks of entrepreneurship
  • Entrepreneurial decision-making and venture goals

Lesson 2: Understanding the Market

  • Idea generation and opportunity assessment
  • Market demand and customer needs
  • Value proposition and opportunity viability

Lesson 3: Testing Your Business Assumptions

  • Identifying assumptions behind the idea
  • Understanding how business creates value
  • Distinguishing assumptions from evidence
  • Recognizing risks

Lesson 4: Learning from Potential Customers

  • Customer discovery
  • Writing effective interview questions
  • Conducting customer interviews
  • Learning instead of selling
  • AI Highlight: Refining customer interviews with AI

Lesson 5: Making Sense of Customer Feedback

  • Identifying patterns in customer responses
  • The difference between feedback and evidence
  • Revising assumptions based on insights
  • Identifying emerging risks and concerns

Lesson 6: Exploring Business Idea Viability

  • Evaluating business idea viability
  • Supporting vs. contradictory evidence
  • Making a Go, Pivot, or Stop decision
  • Midterm Exam

Lesson 7: Understanding What the Business Requires

  • Operational needs and responses
  • Defining outsourcing and support services
  • Comparing funding options
  • Recognizing operational constraints

Lesson 8: Explaining Your Business and Its Value

  • Defining target customer
  • Explaining the customer problem
  • Communicating the value proposition
  • Getting and keeping customers

Lesson 9: Choosing Your Business Structure and Understanding Costs

  • Comparing legal structures, intellectual property, and regulations
  • Understanding fixed and variable costs
  • Estimating startup and operating costs
  • Understanding pricing decisions
  • Recognizing financial risks and constraints

Lesson 10: Projecting Revenue Costs and Potential Risks

  • Understanding financial projections
  • Building your revenue and cost estimates
  • Building and reading the pro forma

Lesson 11: Building the Business Plan

  • Organizing the business plan structure
  • Common pitfalls in a finished plan
  • Reviewing your business plan
  • Evaluating the overall business plan
  • AI Highlight: Improving business plan writing with AI support

Lesson 12: Presenting the Business Idea Clearly

  • Understanding the pitch
  • Building the pitch deck
  • Turning your plan into a pitch
  • The problem and the solution
  • Presenting risks and key decisions
  • AI Highlight: Recognizing where AI can and cannot support pitch development
  • Final Exam

Lesson 13: Preparing for a Certification Exam

  • Understanding the exam
  • Picking your study tools
  • Improving your memory
  • Creating your plan
  • AI Highlight: Leveraging AI chatbots as a study resource

Project: Business Plan

  • Develop and refine a business plan, then submit the completed plan as a PDF for evaluation.
  • Apply concepts from opportunity assessment, operations, marketing, funding, and financial planning.

Requirements

Prerequisites

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