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Social Entrepreneurship (Voucher Included)

This comprehensive course will help you develop the skills needed to grow your start-up business and show you everything you need to know to transform good intentions into a professional plan of action as an entrepreneur. You will also prepare for the Entrepreneurship and Small Business (ESB) certification.

$4,799.00 (USD)

List Price: $6,498.00

Save: $1,699.00 (26% off)

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infoCareer series
schedule
                                300 Course Hrs
                            

                                Code
                                    GES448
                            
Voucher included
calendar_today
                                12 Months
                            
grid_onOpen enrollment
speedSelf paced

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Overview

Ready to develop the skills and strategies to become a leader in the nonprofit sector while learning the fundamentals needed to launch your own business? In this course bundle, you will learn the most important aspects of nonprofits, including how to start a nonprofit organization and delve into the world of business, from generating an idea to writing a plan and much more.

This nonprofit manager course will teach you how to start a nonprofit, including the most important aspect—your mission and how to define that. You will also study governance and leadership issues, looking at the laws that regulate nonprofits and codes of conduct as you learn how to run a nonprofit further. From there, you will be looking at how best to manage your volunteer program. You will learn how to handle nonprofit finances and, critically, how to create a budget. This course will also teach you how to market and raise funds through fundraising and earned income. Lastly, you will understand the importance of diversity, equity, and inclusion and how to achieve this within your organization.

Training will help you refine your start-up idea as you prepare for the Entrepreneurship and Small Business (ESB) certification. You will learn all business areas of an entrepreneurship venture, such as legal structure and requirements, funding sources, intellectual property law, operations, marketing, advertising, and finances. You will also explore practical ways to use AI throughout the entrepreneurial process, including refining customer interview questions, improving business plan writing, supporting pitch development, and preparing for the certification exam. By course completion, you will create a comprehensive business plan to get your start-up idea off the ground and into the market.

This small business certification course offers enrollment with a voucher. The voucher is prepaid access to sit for the ESB certification exam upon eligibility.

Objective

What you will learn

Understand nonprofit sectors, governance, leadership, mission, and vision
Apply management strategies to lead volunteers and support organizational goals
Develop fundraising, marketing, and communication strategies
Apply diversity, equity, and inclusion (DEI) principles within nonprofit organizations
Evaluate entrepreneurial opportunities, including market demand, value propositions, risks, legal structures, and regulations
Develop operational, financial, and growth strategies and create a comprehensive business plan
Use AI to support customer research, business plan development, pitch preparation, and certification exam study while recognizing where AI can and cannot effectively support entrepreneurial tasks

How you will benefit

Learn skills and develop strategies to get your nonprofit organization successfully off the ground
Gain confidence in your ability to work at a nonprofit organization and how to be a strong leader in this field
Build practical AI skills you can apply throughout the entrepreneurial process
Prepare for the Entrepreneurship and Small Business (ESB) certification exam
Create a business plan you can use to guide and adapt your venture
Possess the knowledge of the foundational business principles to progress forward and make better business decisions

Outline

Part 1: Nonprofit Manager

Lesson 1: The Nonprofit Sector

An Overview of the Nonprofit Sector
The Impact of Nonprofits on the Economy
Your Vision for a Better World

Lesson 2: Defining Your Mission/Imagining Your Vision

Your Mission
Your Mission Statement
Looking to the Future

Lesson 3: Governance and Leadership

The Roles and Responsibilities of a Nonprofit Board
Board Recruitment
Governance by Committee

Lesson 4: Volunteer Management

Developing a Volunteer Program
Recruitment and Training
The Legal Landscape
Managing Your Volunteers

Lesson 5: Nonprofit Finance

Financial Policies
Financial Statements
Budgets
The Nonprofit Tax Return (Form 990)

Lesson 6: Fund Development

Funds
Charitable Dollars
Fundraising
Creating a Successful Development Program
The Fundraising Plan

Lesson 7: Other Revenue Sources

Earned Income
Government Contracts and Grants
Corporate Partnerships

Lesson 8: Marketing and Communications

Getting Attention
Creating Your Marketing Plan
Public Relations and Crisis Communications

Lesson 9: Meeting Your Mission: Programs, Accountability, and Measurement

The Well-Developed Program
Mapping Activities and Strategies
Measuring Success

Lesson 10: Human Resources

Building Teams
Evaluating the Employees
The Legal Angle
Succession Planning

Lesson 11: Diversity Equity Inclusion

What Do We Mean by Diversity, Equity, and Inclusion?
Creating DEI at Your Organization
Fundraising and Communications in a DEI World

Lesson 12: Change is The Only Constant

Strategic Planning
Scenario Planning
Change Is Coming
Final Exam

Part 2: Entrepreneurship: Start-Up and Business Owner Management

Lesson 1: The Entrepreneur and the Idea

Entrepreneurial characteristics and mindset
Benefits, risks, opportunities, and drawbacks of entrepreneurship
Entrepreneurial decision-making and venture goals

Lesson 2: Understanding the Market

Idea generation and opportunity assessment
Market demand and customer needs
Value proposition and opportunity viability

Lesson 3: Testing Your Business Assumptions

Identifying assumptions behind the idea
Understanding how business creates value
Distinguishing assumptions from evidence
Recognizing risks

Lesson 4: Learning from Potential Customers

Customer discovery
Writing effective interview questions
Conducting customer interviews
Learning instead of selling
AI Highlight: Refining customer interviews with AI

Lesson 5: Making Sense of Customer Feedback

Identifying patterns in customer responses
The difference between feedback and evidence
Revising assumptions based on insights
Identifying emerging risks and concerns

Lesson 6: Exploring Business Idea Viability

Evaluating business idea viability
Supporting vs. contradictory evidence
Making a Go, Pivot, or Stop decision
Midterm Exam

Lesson 7: Understanding What the Business Requires

Operational needs and responses
Defining outsourcing and support services
Comparing funding options
Recognizing operational constraints

Lesson 8: Explaining Your Business and Its Value

Defining target customer
Explaining the customer problem
Communicating the value proposition
Getting and keeping customers

Lesson 9: Choosing Your Business Structure and Understanding Costs

Comparing legal structures, intellectual property, and regulations
Understanding fixed and variable costs
Estimating startup and operating costs
Understanding pricing decisions
Recognizing financial risks and constraints

Lesson 10: Projecting Revenue Costs and Potential Risks

Understanding financial projections
Building your revenue and cost estimates
Building and reading the pro forma

Lesson 11: Building the Business Plan

Organizing the business plan structure
Common pitfalls in a finished plan
Reviewing your business plan
Evaluating the overall business plan
AI Highlight: Improving business plan writing with AI support

Lesson 12: Presenting the Business Idea Clearly

Understanding the pitch
Building the pitch deck
Turning your plan into a pitch
The problem and the solution
Presenting risks and key decisions
AI Highlight: Recognizing where AI can and cannot support pitch development
Final Exam

Lesson 13: Preparing for a Certification Exam

Understanding the exam
Picking your study tools
Improving your memory
Creating your plan
AI Highlight: Leveraging AI chatbots as a study resource

Project: Business Plan

Develop and refine a business plan, then submit the completed plan as a PDF for evaluation.
Apply concepts from opportunity assessment, operations, marketing, funding, and financial planning.

Requirements

Prerequisites

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FAQs

What is a nonprofit manager? What does a nonprofit manager do?

A nonprofit manager is a professional who oversees the operations, programs, staff, and resources of a mission-driven organization. Depending on the organization and role, responsibilities may include managing programs, supervising staff and volunteers, developing budgets, coordinating fundraising efforts, building community partnerships, and ensuring the organization works toward its mission.

What is the average salary of a nonprofit manager?

Salaries for nonprofit managers vary depending on the role, organization, location, and experience. According to the U.S. Bureau of Labor Statistics (BLS), the median annual salary for social and community service managers was $80,390, while fundraising managers earned a median annual salary of $125,470 as of May 2025.

Does this course prepare you for a certification?

Yes. This course prepares you to sit for the Entrepreneurship and Small Business (ESB) Certification Exam from Certiport.

How long does it take to complete this course?

After you register, you will receive twelve (12) months to complete the course. The time allotted for completion has been calculated based on the number of course hours.

When can I start this course?

This course is open enrollment, so you can register and start the course whenever you are ready. Access to your course can take 24-48 business hours.

How long does it take to complete this course?

After you register, you will receive 12 months to complete the course. The time allotted for completion has been calculated based on the number of course hours.

What if I don't have enough time to complete the course within the time frame provided?

The time allotted for course completion has been calculated based on the number of course hours. However, if you are unable to complete the course, contact the student advising team to see what options you may have available to work out a suitable completion date. Please note that an extension fee may be charged.

What kind of support will I receive?

Our courses are designed to accommodate various learning preferences. Depending on the course structure, you may get different forms of support. Self-paced courses are designed to be user-friendly and independent, minimizing the need for external support. In courses with instructors, our direct platform support feature includes opportunities for questions, discussions, and remediation, with email and phone support available for select courses. Our student advising team is available to guide you on program requirements and administrative requests, but they do not provide assistance with course content. Our goal is to provide you with the necessary support for success, whether it's through self-paced exploration, direct communication, or guidance from our advising team.

What happens when I complete the course?

Upon successfully passing the final exam, you will be awarded a certificate of completion from the school or organization that you registered through.

Am I guaranteed a job?

ed2go courses will help you gain the skills you need to obtain an entry-level position in most cases. However, you should always research the job market in your area before enrolling.

Can I get financial assistance?

ed2go courses are non-credit, so they do not qualify for federal aid, FAFSA, and Pell Grant. In some states, vocational rehab or workforce development boards may provide funding to take our courses. Additionally, you may qualify for financial assistance if you meet certain requirements. Learn more about financial assistance.

How can I get more information about this course?

If you have questions that are not answered on our website, representatives are available via LIVE chat. You can also call us at 1-877-221-5151 during regular business hours to have your questions promptly answered. If you are visiting us during non-business hours, please send us a question using the "Contact Us."

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